"A Great Sales Experince"
I want to give a shout out to my new friends at Holiday Chrysler Dodge Jeep (www.holidaycdj.com) in Fond du Lac, Wisconsin. I had the opportunity to meet Nancy Berg, Mike Marvin and Randy Sabel last week when I purchased a Chrysler Town & Country mini-van for my wife. You might ask, "what does this have to with selling?"
Here's the thing. My wife knew exactly what she wanted. This van was one year old which made the price right, it had the dual DVD system in it which keeps the kids happy on long trips, and the color was right. That said, I found 10 or so vans like this on the internet, none of which were in my local market, so I could have done anywhere. Worse yet, I had contacted the dealers in my local market to ask about finding a van like this and only got one call back. Even worse yet, I was headed to southern Illinois to buy one, was almost there and the salesman called me to let me know he had just sold it ? ugh! When I first contacted Nancy, she was pleasant, was appreciative and gave me just enough insight into the dealership that I was instantly comfortable with her. I let her know I was coming up (2 1/4 hour drive) and I arrived to find the van parked in front and ready for me to see. Better yet, they had two vans of the same style, so I now had a selection to choose from. Nancy introduced me to Mike, who took me for a test drive. Wanting more assurance, I asked Mike about his time with the dealership and learned he has worked there for 14 years ? how great is that? My first three interactions (I also spoke with Randy on the phone before heading up to do a credit app) built an immense sense of trust and credibility.
Now, I will say that I took the first offer they gave me on the van. I also purchased the paint sealant, the interior protection and the 100,000 service contract. All of these add on items sometimes get a bad name in the consumer world, but they all were of value to me and I hope that they made money on them.
So, I was an "easy sale". When I was in the car business many years ago, I might have called someone like me a "lay down". In reality, what I was was a customer who knew exactly what he wanted, had a good idea of what my trade was worth and got that amount and knew that the van I bought was exactly the right vehicle for my family at this point in our life. My point is that a real "sale" happens at moments like this. No pressure, no selling me something I did not want or need, no BS, none of the "dumb" sales approaches that other car dealers take. These were real people listening to what I wanted and finding a way to make it happen for me all brought together through the power of the internet.
To conclude, the folks at Holiday CDJ are great folks and I wanted to let the world know. My hope is that if you are ever in the market for a new or used vehicle, you will go see my new friends in Fond du Lac!
source:
http://sellingisdumb.com/2010/08/02/a-great-sales-experience/
Brent B.,Selling is Dumb
"Excellent Treatment"
Dear Kraig,
Robert and I want to personally thank you and the staff at Holiday Chrysler for the excellent treatment we encountered when buying our car this week. Through out the course of the 50 years we have been married, we have purchased quite a few cars and some of the experiences have not always been enjoyable. This was not the case at Holiday Chrysler, as our experience with you was great!
Living in a smaill town, in the very northern part of Wisconsin, our choice of cars was non existent. When we started looking on the internet for something, we found many cars within our price range. When we phoned Holiday we were teated with much respect and in a friendly manner, which made us want to look first at the car you had. We already had a good feeling about the dealership and the people there! When we finally did make it to the dealership we were greeted in a welcoming manner and immediately felt at home. Not once were we pressured or made to feel uncomfortable. We found the car to be listed correctly, and all of our questions were answered truthfully.
So a special thank you to Nancy, Randy, Colleen and to you Kraig for your help in this "big decision" of buying our car. You actually made it totally painless!!
We will definitely look at your website when we are in need of replacing our other car, again thank you.
Sincerely,
Susan and Robert T.
Susan and Robert T.
"Try them, you'll like them!"
We are excited and thrilled with our recent purchase from Holiday Chrysler Dodge Jeep and Ram in Fond du Lac, Wisc and need to tell everyone about them. Our purchase was a Chrysler Town & Country van. Mike and Nancy Berg are so welcoming and wonderful people to do business with. In fact it was Nancy and Chris Holmes who made our sale final. Their entire staff is a great bunch of people. You are treated right with no pressure and very fair here. "Try them and you'll like them". We are so glad we did!
Lowell and Alice,Rosendale